Estimated reading time: 5 minute(s)
Originally published 12.6.09
by Brother Jesse
The saying goes “all great things must come to an end” but Jasiri X is only pausing as he concludes the second season of “This Week With Jasiri X”. Honestly, what Hip-Hop artist have you ever seen consistently put out weekly conscious online videos about current events that impact our daily lives?
Branding is about finding a niche. Jasiri X has found his. I watched him and his team develop quality content, gather an increasing online viewership, be consistent, market via various avenues, and address issues that other artists won’t touch. Plus they are active offline.
But all of this would mean nothing without a strong work ethic. So I tip my hat to you Jasiri X, Paradise Gray and others. Because to be consistent takes discipline.
I am sure some other “big time” artist may be sitting in a smoke filled room with their executives trying to figure out how they can borrow from Jasiri X’s idea. And if they do it, please remind them that Jasiri X was the first.
If you missed the entire second season, please visit: http://www.realtalkxpress.com/